Brother Launches UK Garment Printer
The man on the street may not know it, but the way his t-shirts are made is changing. Little does he realise that for almost five years experts in garment printing have been altering their methods. No longer dependent on old fashioned screen printing, there has been growing under the very nose of the man on the street a revolution in garment printing. The leaders of this revolution are Brother, and the broom with which they’ve swept away the old ways is direct to garment printing, otherwise known as digital garment printing.
Printers of a revolting inclination in the US have been using direct to garment printing for several years. They have found the quality of their garments improved and their costs reduced. Now, with Brother launching a direct to garment digital printer in the UK, merchants on this side of the Atlantic can join the garment revolution too. And all without the man on the street ever knowing about it.
Unless of course, you’re a man on the street who happens to subscribe to this news feed. In this case the details of the direct to garment printing revolution are ripe for your perusal. For example, you may be interested to know that direct to garment printing enables printers to replicate images on fabric direct from a computer. It does so using a single machine, housing every imaginable shade or colour. It does without the need for chemicals or stencils, which for garment printers are as a plague of boils on the face, or a mouth ulcer you can’t help tonguing. It does so at a fraction of the cost of the old method, which means theoretically that printing firms can pass their savings onto you, oh man on the street.
The miracle box through which printers might experience these benefits is the Brother GT 782. This is a second-generation direct to garment printer, necessary because the earlier GT 541 did not print white ink. Recipients of the GT 541 quickly discovered their direct to garment purchase only printed effectively on light colours. The new GT 782 corrects this, enabling printing firms to print designs on fabrics every colour of the rainbow. A shrewd man on the street may describe this is an improvement; or he may describe it as performing as the original GT 541 should have in the first place. Either way, the quality of the garments he may purchase with the new GT 782 is enough to cause uncontrollable weeping.
Should the man in the street not be afraid of crying in public, he may find the Brother GT 782 on display at the UKL open house in Swindon. Alternately, since there is little appeal in seeing a large grey box, however superb its printing powers, the man on the street may purchase a t-shirt from any printer using the direct to garment technology. Then he may both see the quality, and may wear it also.
Peter Lavelle is a copy writer and news reporter at Printerinks.com.
